WHO WE HELP
We help family businesses across all industry sectors leverage their family business advantage.
How can AFF help you and your business? African Family Firms is committed to helping family business leaders, family business directors, family business owners, emerging leaders, consulting advisors, and every family business across Africa.
FAMILY BUSINESS OWNERS
Are you building your business with your family or for your family?
Running a business is both rewarding and challenging. It comes with the immense satisfaction of blazing your own trail and building something valuable on your own terms. But it can also be tough at times. The buck stops with you - you have decisions to make and the responsibility of making the right decision at the right time.
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At AFF, we can help you achieve your goals - whether you’re a start-up husband and wife team, siblings working together or an intergenerational family business steeped in history. Research shows people prefer to buy from a family run business. So from Day 1 you’ve got an advantage!
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But how do you leverage the advantage of running a family business? And how do you manage the other unique challenges that come with running a family business, such as balancing your goals as the family business leader with the goals and aspirations of the other members of your family? And build a family business culture that works for you, your family and your team?
How we can help you
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Family business strategy
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Family business advantage
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Culture
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Parallel Planning
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Governance
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Succession
FAMILY BUSINESS EMERGING LEADERS
Are you looking to build your career in your family’s business?
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Working in a family business is both rewarding and challenging. Carving your own place on your terms can be tough. Don’t worry you’re not alone.
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With thousands of members across Africa, hundreds of which are next-generation members, we’ll be able to equip you with the knowledge and skills you need to take whatever path you desire in your family business.
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At AFF, we help the next generation of family business leaders navigate the waters of family business regardless of whether you’re already working in your own family business, weighing up the options of joining your family’s business, transitioning your role within the business or trying to work out how you can best meet your career aspirations with the aspirations of your family and the family business.
How we can help you
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Working with family
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Education
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Culture
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Governance
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Succession
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Communication
FAMILY BUSINESS LEADERS
Are you a non-family leader in a family business?
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Maybe you’re a non-family CEO that’s been entrusted with the leadership of a successful family business. Or you’ve been pulled in to accelerate growth or dig a family business out of a challenging situation. One thing’s for sure, you’re in for quite a ride.
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Leading or managing a family business as a non-family CEO can have enormous rewards, it can also throw up some unique challenges which are often not covered in the main street strategy books.
African Family Firms can help non-family CEOs and directors make better decisions in environments where the goals and aspirations of business and family may not always be the same.
How we can help you
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Family business strategy
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Governance
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Setting up a family board
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Setting up an advisory council
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Succession
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Communication
FAMILY BUSINESS ADVISERS
Are you a business advisor? Are you interested in advising more family businesses? Do you want to differentiate yourself from the competitors in your industry and win more business?
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Why not join AFF as a member and undertake the AFF Accredited Adviser training to take your business to another level.
Become an AFF Accredited Adviser and set yourself apart as a specialist in the area of family business. The ideal qualification for Accountants, Lawyers, Business Consultants, Management Consultants, HR specialists, and many others.
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Adviser Accreditation
Advising at the intersection of family and business requires unique expertise. Invest in your career through an education program that will assist you in providing expert advice to families in business.
How we can help you
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Family Consulting
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Parallel Planning
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Family Business Dynamics
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Governance
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Succession
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Communication