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The Role of Ownership in African Family Enterprises: Preparing the Next Generation

Writer's picture: Tsitsi M MutendiTsitsi M Mutendi


In African culture, the role of a leader is often likened to that of a shepherd—one who guides, nurtures, and safeguards the flock while ensuring its future prosperity. But what happens when the shepherd must step aside, and new ones must take up the mantle? For family enterprises, this moment is more than a transition of leadership—it is a profound test of ownership readiness.

Ownership in African family enterprises is not just a legal status or a financial designation; it is a responsibility deeply intertwined with the values, traditions, and legacies that define the family. Preparing for this role requires intentionality, education, and a commitment to building a cohesive team of future owners.


Ownership: A Key Pillar in African Family Enterprises

Ownership in a family enterprise goes beyond the legal and financial realms. It embodies the stewardship of the family’s shared vision, the preservation of its wealth, and the advancement of its legacy. In the African context, ownership is also a cultural obligation to honor ancestors, support extended family, and contribute to the broader community.

Why Ownership Matters:

  1. Strategic Decision-Making: Owners influence key decisions regarding investments, risk management, and the strategic direction of the family enterprise.

  2. Preservation of Values: They uphold the family’s traditions and integrate these values into business operations and governance.

  3. Leadership and Oversight: Owners play a vital role in selecting and overseeing leaders, board members, and advisors who align with the family’s mission.

  4. Continuity and Legacy: Effective owners ensure that wealth and influence are not just preserved but also multiplied for future generations.


The African Challenge: Preparing Responsible Owners

In many African families, ownership transitions are complicated by the lack of intentional preparation. Without clear structures and development programs, the next generation may be unprepared to manage the weight of ownership, leading to disputes, mismanagement, and the erosion of wealth.

Ownership is not an automatic skill—it must be nurtured, cultivated, and practiced.


Fostering Ownership Readiness: Practical Tools for African Families

1. Start with Education:Ownership readiness begins with knowledge. Families must invest in educating future owners about the enterprise’s history, operations, and governance.

  • Workshops and Seminars: Host regular sessions on topics like financial literacy, investment strategies, and the responsibilities of ownership.

  • Storytelling: Share the family’s journey, including triumphs and challenges, to instill a sense of pride and purpose.

2. Create a Development Pathway:Establish structured programs that gradually build ownership capabilities.

  • Begin Early: Introduce younger family members to basic concepts of governance and wealth management.

  • Progressive Learning: As members mature, offer advanced training in strategy, leadership, and decision-making.

3. Leverage Mentorship:Connect aspiring owners with experienced family members or external advisors who can guide them through the complexities of ownership.

  • Internal Mentors: Senior family members can share lessons learned and provide personal insights.

  • External Coaches: Advisors bring objectivity and specialized expertise to complement family mentorship.

4. Establish a Family Council:A family council serves as a training ground for ownership roles. It provides a forum for discussing governance, aligning on values, and making collective decisions.

  • Inclusive Membership: Involve representatives from different branches of the family to ensure broad participation.

  • Rotational Roles: Allow younger members to take on leadership roles within the council as part of their preparation.

5. Develop a Family Charter:Document the family’s vision, mission, and governance principles. A charter provides clarity on ownership roles and expectations.

  • Align with Culture: Reflect African traditions and communal values in the charter to foster authenticity.

  • Review Periodically: Update the charter to remain relevant as the family and enterprise evolve.

6. Integrate Ownership into Succession Planning:Succession is not just about leadership—it’s about ensuring the continuity of ownership.

  • Identify Future Owners: Assess which family members are best suited for ownership roles.

  • Provide Practical Experience: Encourage involvement in board meetings, decision-making, and strategic planning.


The Power of Responsible Ownership

A family enterprise with well-prepared owners is like a baobab tree, deeply rooted and capable of withstanding the test of time. Owners who are educated, engaged, and aligned with the family’s values provide the stability needed to navigate challenges and seize opportunities.


An African Success Story

The Chikanda family, owners of a thriving agricultural enterprise in Zimbabwe, faced uncertainty as their patriarch prepared to step down. Recognizing the importance of ownership readiness, they implemented a structured development program:

  1. Workshops: Younger members attended workshops on governance and financial management.

  2. Mentorship: Senior members mentored their successors, sharing insights into the business and the family’s legacy.

  3. Family Charter: The family created a charter that outlined their values, goals, and ownership principles.

  4. Council Participation: Aspiring owners joined the family council, gaining firsthand experience in governance.

Today, the Chikanda enterprise is led by a cohesive ownership team, united by shared values and a clear vision.


Cultivating the Next Generation of African Owners

Ownership in African family enterprises is not just a role—it is a calling. It requires wisdom, humility, and a commitment to the family’s collective success. By investing in ownership readiness, African families can ensure that their enterprises remain strong, their values endure, and their legacies thrive.

As we say in Africa, “The child who is not embraced by the village will burn it down to feel its warmth.” Preparing responsible owners ensures that the family’s enterprise becomes a source of pride, not discord.

Let us nurture the next generation with the tools, knowledge, and unity they need to lead with strength and purpose.


Tsitsi Mutendi is a renowned expert in family governance, with a strong focus on African family firms. As the co-founder of African Family Firms Expert, she has dedicated her career to advising and consulting family businesses and family offices. Tsitsi is a skilled facilitator, speaker, and author, known for her insightful contributions to the field. In 2023-24, she serves as the President of the Professional Speakers Association of Southern Africa. Tsitsi is also the co-founder of Mutendi Montessori, a primary and secondary educational institution, and the founder of DanTs Smart, a technology and software development firm. With over 23 years as an entrepreneur. Tsitsi is a renowned multi-potentialite entrepreneur whose expertise has earned her recognition in leading publications such as Forbes Africa and Arise Africa, and she has been invited to speak on prestigious global stages, including the Athena40 panel. Her work can be found on www.tsitsimutendi.com www.nhakalegacy.com www.africanfamilyfirms.org and her trending podcast for families of wealthy and their advisors https://anchor.fm/enterprisingfamilies. You can Also get her book RAISING THE BAOBAB https://amzn.to/42cpFdL

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